PM Party Expands Coast Push As Caleb Amisi Takes Campaign From Kilifi To Kwale

Story by Monyonge O’kebati

The People’s Renaissance Movement (PM) Party has intensified its grassroots mobilisation at the Coast, with party leader Caleb Amisi extending his campaign from Kilifi, Mombasa and Taita Taveta to Kwale in a sustained effort to build the party’s presence in the region.

The latest engagements have taken Amisi through parts of the Coast over several days, bringing together residents, political aspirants, local stakeholders and prospective PM Party supporters as the outfit seeks to establish structures ahead of the 2027 General Election.

The wider coastal mobilisation began earlier in September, with the party’s official programme placing Amisi and PM Party chairman Teddy Mwambire in Kilifi, Mombasa and Taita Taveta from September 11 to 13. The party described the tour as part of its grassroots activities and as a homecoming for Mwambire.

In Kilifi, the programme included engagements in Ganze and Mtwapa before the delegation proceeded to Mombasa.

Mombasa then became the next major stop, where the party combined religious and political engagements as it introduced its message to residents.

The tour subsequently moved to Taita Taveta, where Voi provided the main base for the party’s activities. Amisi attended a church service before meeting political aspirants and stakeholders and later addressing residents.

The Taita Taveta leg also provided an indication that the party’s coastal strategy is not limited to public rallies. Amisi met aspirants from the county who expressed interest in contesting various elective positions under the PM Party.

From Voi To Kwale

After the earlier three-county tour, Amisi returned to the Coast for further engagements, with Kwale becoming a major focus over the weekend of September 19 and 20.

On Saturday, September 19, Amisi was in the Likoni and Ukunda areas, where he continued the party’s grassroots mobilisation programme.

The engagements brought together political aspirants from across the coastal counties. According to reporting on the tour, Amisi received aspirants from Mombasa, Kwale, Kilifi and Taita Taveta who had expressed interest in joining the PM Party after previously being associated with parties including UDA, Wiper, ODM and Jubilee.

The development gave the Kwale leg of the tour a broader political dimension, with the party seeking not only to attract ordinary supporters but also to develop a pool of potential candidates for future elections.

The following day, Sunday, September 20, Amisi remained in Kwale, where he attended church services in Diani.

He addressed congregations at PAG and Kingdom City churches in Diani, using the engagements to discuss national politics, the future of young leaders and developments within the Linda Mwananchi movement.

Amisi also used the occasion to articulate his position on the divisions that have emerged within Linda Mwananchi. He claimed that the movement had experienced disagreements because of competing political interests and alleged that government operatives had infiltrated the organisation. Those allegations were presented by Amisi as his own claims; no independent evidence establishing the alleged infiltration was provided in the report.

A Coast-Wide Political Network

The repeated visits to the Coast point to an attempt by the PM Party to establish a political network across several counties rather than concentrate its activities in one area.

The party’s original coastal itinerary covered Kilifi, Mombasa and Taita Taveta, while its wider mobilisation plan also listed Kwale, Likoni and other areas as destinations for grassroots activities.

The movement from Kilifi to Mombasa, Taita Taveta and subsequently Kwale has given Amisi an opportunity to meet different groups within the region and promote the party’s political message.

Among the issues associated with the PM Party’s national messaging are economic opportunities, youth participation in leadership, accountability, national renewal and the need for political organisation at the grassroots.

Amisi has previously said the party had moved beyond its internal organisational preparations and was ready to take its message directly to voters. He has described the grassroots campaign as a shift from what he called boardroom preparations to direct engagement with wananchi.

Youth And Political Renewal Message

A significant feature of Amisi’s political message has been his emphasis on younger leaders and a change in the way politics is organised.

During his Coast engagements, the PM Party has sought to present itself as an alternative political platform for people seeking elective positions outside the established party structures.

The recruitment of aspirants from different political parties into the PM Party is particularly important to this strategy because candidates provide the party with a potential presence at constituency, ward and county level.

However, the movement of aspirants into a new political party does not by itself establish permanent grassroots structures. The party will have to maintain those networks, develop local leadership and sustain engagement with voters beyond the high-profile tours.

Coast Becomes Key Test For PM Party

The Coast is likely to remain an important area for political parties seeking to establish national networks because of its six counties and diverse political interests.

For the PM Party, the recent mobilisation has provided a platform to introduce its leadership and political agenda to communities stretching from Kilifi and Mombasa through Taita Taveta and Kwale.

The party’s own programme had initially scheduled the coastal tour for September 11–13, but Amisi’s subsequent engagements in Likoni, Ukunda and Diani have effectively extended the Coast mobilisation beyond the original three-day programme.

The latest Kwale visit also came as Amisi became increasingly vocal about political developments involving Linda Mwananchi, a movement with which he has previously been associated.

In Diani, he addressed the disagreements within the movement while continuing to promote the PM Party as a political platform for the next phase of his political activities.

What Comes Next

The challenge for the PM Party will be to translate the visibility generated by the Coast tour into permanent political structures.

That will include building county and constituency networks, identifying candidates, registering supporters and maintaining contact with communities between major rallies.

For Amisi, the recent journey from Ganze and Mtwapa to Mombasa, Voi, Likoni, Ukunda and Diani has placed the PM Party’s national expansion strategy firmly on the coastal political map.