State Minister for Tourism, Wildlife and Antiquities Hon. Susan Nsambu Nakawuki

Story by Monyonge O’kebati

Uganda has called for stronger measures to ease movement of people, trade and currency exchange between Kenya and Uganda, saying such reforms would unlock greater opportunities for tourism and regional business.
Speaking at the Kenya Tourism Expo in Nairobi on Wednesday, October 7, Hon. Susan Nakawuki Nsambu of Uganda’s Ministry of Tourism, Wildlife and Antiquities said the two neighbouring countries should make it easier for visitors and traders to move and transact across their borders.
Nsambu argued that tourists and business people travelling between the two countries should not face unnecessary difficulties when exchanging money or conducting transactions.
She said closer economic integration between Kenya and Uganda would allow people from both countries to spend, explore and invest across the region, creating wider benefits for the tourism sector.

The Ugandan official also highlighted the importance of viewing the two countries as interconnected markets rather than operating as separate destinations.
She urged stakeholders to explore opportunities that bring together tourists, traders and investors from Kenya, Uganda and other countries in the region.
According to Nsambu, improving cross-border mobility and facilitating currency exchange would encourage more people to visit neighbouring countries, stay longer and spend more, supporting hotels, tour operators, transport providers and other businesses within the tourism value chain.
Her remarks came as Kenya hosted the tourism expo in Nairobi, bringing together players in the tourism industry to showcase destinations and explore partnerships aimed at strengthening regional tourism.
The call comes amid growing efforts by East African countries to promote regional integration, with tourism seen as a key driver of cross-border economic activity.
Nsambu said Kenya and Uganda should continue working together to remove barriers that could discourage tourists and business people from moving between the two countries.
She emphasised that greater cooperation would not only benefit tourism but also strengthen trade and deepen economic ties between the neighbouring nations